Network programming. Personally, I have nothing against it. Without it we would not get a Top 40 show and it's sometimes good to hear something a bit different on the radio. However, if you're going to do it, either make it really obvious (e.g. "across the UK, this is Jimmy's show!") or integrate with the local station properly.
Take for example one station I listened to in my local area. I will not name and shame however there were a few obvious give-aways that it was not a local program.
Now, the presenter was not saying the station name, only backtiming to a locally played jingle. Fair enough, we can cope with that. However, not giving any phone number out because it's probably different was a bit taxing. "Call us on the usual number on get onto the website...". I hope people can remember it.
But that's not an issue. It's expected with networked programming. The glaring mistake was the presenter promising us another program up next. The catch, the local station doesn't carry the program. Hmm... at least try to keep up the appearance of being local.
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